PROBIZ Signs Its First Partnership With Britain's Second Biggest Sport.
PROBIZ, the marketing and professional services company which works with 400 independent accountancy practices across the UK, has reached a commercial partnership agreement with The Jockey Club, the largest commercial group in British horseracing, (initially) for race sponsorship at its Kempton Park racecourse.
With a 260-year heritage, today The Jockey Club's interests include running 14 leading racecourses, such as Kempton Park, Cheltenham, Aintree and Newmarket. PROBIZ's link-up with Britain's second most attended sport is its first foray into horseracing, building on an extensive partnership portfolio that includes football, rugby league and cricket.
Europe's leading floodlit all-weather racetrack, Kempton Park, will set the stage for PROBIZ on Wednesday 8 June to sponsor the 'PROBIZ' race as part of seven race card followed by live performances from X-Factor finalists, Rebecca Ferguson and Aiden Grimshaw. The fixture is the launch of the racecourse's 'Kempton Live' summer programme of racing plus music.
PROBIZ founder Feisal Nahaboo and technical director Mark Allen will be in Kempton Park's Royal Box for the event, with invited guests including coaches, players and owners of sports clubs. They will choose the 'best turned out' horse and make the winning presentation for their race.
Feisal Nahaboo said:
"We work closely with a number of sporting clubs and organisations. PROBIZ are official partners to Premier League football club West Bromwich Albion, Super League rugby clubs Castleford Tigers and Wigan Warriors, and Sussex, Hampshire and Lancashire County Cricket Clubs.
"We are now very interested in horseracing. The Jockey Club has already made us feel very welcome, and we look forward to a great evening at Kempton Park on 8 June."
Paul Fisher, Group Managing Director of Jockey Club Racecourses, said:
"We're delighted to welcome PROBIZ to horseracing. While our sport's heritage is second-to-none, they have been quick to spot racing's potential. With attendances of almost six million a year, we are looking to broaden our attractiveness to new audiences and working with the right commercial partners is a key part of achieving that objective."